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Aaroh

Stories people finish.

Aaroh Media is a creative growth studio for Instagram creators and personal brands. We shape the hook, the story and the edit, so the idea behind your video is worth watching to the end.

Let's talkExplore the work
Showreel

Seq 02 · the approach

Good editing makes a video look better. Great storytelling gives people a reason to keep watching.

We don't just execute a list of cuts. Every video goes through the same seven decisions, and each one is made for your idea, not from a template.

Hook: Reel 02 · the opening title

Reel 02 · the opening title

We find the first line and the first image that make the idea impossible to skip, and cut everything that delays it.

Seq 03 · proof of work

Find the style that fits your content.

Real edits, grouped by the kind of video they are. Pick the one closest to what you make.

  1. 01Motion explainersIdeas, lessons and opinions turned into kinetic type and editorial motion graphics.5 edits
  2. 02Animated storiesA personal story told entirely in illustration and pixel animation, built from nothing but a voice recording.1 edit
  3. 03Story reels with B-rollA personal story told through real footage, with titles that land on the beat of the line.2 edits
  4. 04Talking-head storiesOne person talking to camera, kept alive with captions, annotations and well-timed cutaways.4 edits
Browse all the work →

Motion explainers

The Purple Cow rule

A marketing story in kinetic typography: photo collage, product shots and a camera-viewfinder frame.

Story reels with B-roll

Manifestation is a myth

Cinematic B-roll, handwritten notes and on-screen receipts that carry a personal story to its twist.

Talking-head stories

Why I make videos

Moody talking head with bold title cards, hand-drawn annotations and a comment pop-up.

Seq 04 · process

From an idea to the final export.

Every project runs through the same eight decisions. This is the list we work from, written the way editors write it.

  1. 001Discovery00:00:00:00We learn what you make, who it's for and what a good video means for you. Then we pick the one idea this video is about.
  2. 002Hook00:00:00:12We write and test the opening line and image. If the first two seconds don't earn the third, nothing else matters.
  3. 003Story structure00:00:03:00We order the moments so the video has a turn: the line or image where it stops being information and becomes a story.
  4. 004Edit00:00:08:00The cut. Dead air and repeats go, pace changes where the meaning changes, B-roll shows what words only tell.
  5. 005Sound00:00:21:00Clean voice first, then music and effects in layers, each placed where something happens on screen.
  6. 006Motion00:00:27:00Text and graphics that explain or emphasise. If an animation doesn't help the idea, it doesn't make the cut.
  7. 007Colour00:00:33:00Shots corrected to match, then graded so the whole video feels like one world.
  8. 008Delivery00:00:40:00Captions, safe areas, loudness and export, checked on a phone. You get the final file, ready to post.

Seq 05 · on the record

Three Upwork jobs. Three five-star reviews.

Videos built from existing voice recordings, for a faceless YouTube channel and true-crime stories. Quoted word for word; open any card to see the original.

  1. Job 01★★★★★ 5.0
    “It was great working with him. Will certainly continue to work with him when he comes back. Strongly recommend.”

    Create engaging videos on an existing voice recording

    Upwork client · Oct 2023 – Jan 2024 · endorsed: Collaborative

  2. Job 02★★★★★ 5.0
    “Thank you and all the best for your future.”

    Video editor needed for a new faceless YouTube channel

    Upwork client · Mar 2023 – Aug 2023

  3. Job 03★★★★★ 5.0

    Rated 5.0. No written review.

    True crime videos from an existing voice recording

    Upwork client · Apr 2024 – Aug 2024

Nikhil Koshta, who leads Aaroh Media
“I want to make things I'm genuinely proud of.”Nik, on @dontasknik

Seq 06 · behind the studio

The person behind the edits makes videos too.

Aaroh Media is led by Nikhil Koshta. He started editing in college with a birthday video for his father, then paid his own college fees through freelance editing.

On his personal channel, @dontasknik, he tells stories about learning and building things in his 20s, in the same storytelling style the studio brings to client work.

Follow @dontasknik ↗Watch reels from the channel →

End card

Ready to make your next story count?

Tell us what you make, what you've tried, and how you want your videos to feel. A short email is enough to start the conversation.

Email the studioDM @aarohmedia ↗

aarohmediahouse@gmail.com